Avira Active
CASE STUDY
Website design & Branding
PLATFORM
Website Landing Page
MY ROLE
Creating Visual Identity, Website Design
TIMELINE
2021
Overview
Avira Active is a Tel Aviv-based boutique that designs unique sportswear and loungewear for women, enabling a seamless transition from the studio to the street.
Target Audience
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Demographics: Young women and urban individuals (ages 20–40) who embrace an active lifestyle and a high sense of fashion.
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Lifestyle & Habits: Women balancing fitness, workouts, and dynamic daily city life—seeking versatile clothing that transitions effortlessly from the studio to the street.
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Needs & Mindset: A discerning audience that values a fast, clean, and intuitive shopping experience driven by strong visuals, high-quality imagery, and a frictionless path to purchase.
Design Approach & Strategy
Balancing visual appeal with straightforward communication—ensuring the offer, value proposition, and CTAs are instantly clear through high-quality imagery.
Clean & Focused Layout
High-quality images that suit the landing page's goal were used due to limited time and space on landing pages to persuade visitors.
Using High-Quality Images
A clean layout with a clear headline that keeps everything simple, making sure the main offer and CTA catch the eye right away.
Clean Design with a Concise Headline
Brand Storytelling
Highlighting the products' long-term lifestyle benefits, backed by visual social proof to boost credibility and engagement.
The Brand's Story
Telling the story of the benefits of the product and how it can improve the user's lifestyle in the long run.